EMI to launch new consumer site
Website will be available in December
|
More Articles:
Most Viewed:
Nine(10938 views)Spielberg abandons 'Harvey'(5422 views)Johnny Depp eyes Pancho Villa role(2894 views)Anderson working on 'Master'(2569 views)Imprint Entertainment to remake 'Phone'(1322 views)Box office incumbents stay strong(1319 views) |
The distributor, which counts Capitol, Virgin and Blue Note among its labels, wants to position EMI.com as a discovery-oriented site that connects fans of one performer with other, similar performers. EMI will offer some free downloads and other promotional materials via the site. It’s likely the site will also have a social networking component.
"This is not an effort to displace iTunes, Amazon or any other retail partner," a person familiar with the site’s plans told Daily Variety.
The belief is that when fans search for artists by using Google or Yahoo, they are first directed to artists’ home pages or MySpace pages. By having EMI as a possible landing page, the company will be able to offer news or goods not offered at the other sites.
The site is part of the overall EMI digital strategy.
Attempts to run e-commerce sites limited to a single distrib or label have failed, most notably Sony Music’s Connect service.
