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EA set for Asian online push

Gaming giant expands reach

By PATRICK FRATER

Electronic Arts launched multiplayer game 'Warhammer Online' to compete with Activision Blizzard's dominant 'World of Warcraft.'

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Games giant Electronic Arts aims to have 12 games online by the end of the year and intends to expand soccer game �FIFA 2� to five new foreign territories. �For two years we�ve had one (online) game in one territory. By the end of this year we will have 12 (localized products),� EA�s Asia prexy Jon Niermann told auds at the second Games Convention Asia in Singapore.

News came as EA launched �Warhammer Online� around the globe on Thursday in a bid to take some of the online multiplayer gaming market currently dominated by Activision Blizzard�s �World of Warcraft.�

In Asia, �Warhammer� will roll out in Japan, Singapore, Hong Kong and Taiwan; it�s also set for Australia and New Zealand. �FIFA 2,� which was developed and tested in South Korea, will now become available in Japan, China, Thailand and Singapore.

Company is also launching �NBA Street,� which was originally conceived for Xbox 360, as an online game in South Korea, with unconfirmed dates for rollouts in Japan, China and the Philippines.