Shochiku, Dogado dial up deal
Users can access pics' previews on phone
|
More Articles:
Most Viewed:
Summit's 'Twilight' dilemma(7406 views)Spirit Award nominations announced(5418 views)Nicole Richie lands ABC project(1473 views)Steven Seagal Lawman(1359 views)'Hurt Locker' tops Gotham Awards(1245 views) |
By reading the two-dimensional bar code on the DVD package with their cell phones, users will be able to access the pic's story and preview.
The aim is to boost DVD rentals and sales, particularly of foreign pics that have not been theatrically released in Japan, by giving customers a better idea of what they are getting.
The first Shochiku pic to offer this service is helming-scribe duo Luis Piedrahita and Rodrigo Sopena's "Fermat's Room," a Spanish mystery/thriller that will be released on DVD on Sept. 29.
Launched in April 2006, Dogado is jointly owned by Shochiku and the Mitsui trading house. Shochiku has a 51% stake. The company offers toon, pic, comic and other contents to cell phone and PC users.
