TV

Posted: Mon., Aug. 11, 2008, 5:20pm PT

Double whammy clubs golf ratings

Woods' absence, Olympics take toll on PGA

Padraig Harrington

The PGA Championship, won by Padraig Harrington, finished well behind last year's ratings.

The PGA Championship took a double hit over the weekend: Tiger Woods wasn't there to defend his title and the tournament went up against NBC's Olympics coverage.

Golf's fourth and final major earned a 3.0 rating/6.0 share Sunday on CBS, a 56% decline from 2007. Saturday's broadcast from Oakland Hills Country Club in Bloomfield Township, Mich., was down a whopping 78% from the Saturday broadcast a year earlier, but that's because bad weather canceled much of the day's action.

With Woods recovering from surgery following his victory in the U.S. Open in June, networks carrying golf are taking a big ratings hit.

Padraig Harrington's wins in both the PGA and British Open are not resonating with audiences. Harrington's triumph at the British in July registered a 15% decrease from last year's British, despite the comeback story that saw Greg Norman making a run for the title.

Other events this summer shedding viewers were the Buick Open (down 12%) and the AT&T National in suburban Washington, D.C., a tournament Woods hosts and participates. His absence this year meant a 48% drop in the final round.


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