MTV to bow kudos for Africa
Show will take place November 22
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Previously, MTV recognized African musicians in only special categories as part of its other international award ceremonies.
Alex Okosi, senior VP and managing director of MTV Networks Africa, said the MTV Africa Music Awards , being held with the support of Yemen-based international telecommunications group Zain as part of a three-year sponsorship deal, would be broadcast live as a two-hour spectacular with performances by top African and international stars.
The awards would focus on contemporary African and international genres loved by the MTV audience in sub-Saharan Africa, he said, including hip-hop, hip life, R&B, rock, Afro Pop, Afro Beat, kwaito, bongo flava, dancehall, soul, rock and funk.
“The MTV Africa Music Awards will create an unprecedented global platform for African musicians to shine and to spread the word about Africa’s extraordinary music talent,” he said.
The awards ceremony itself will be preceded by four concerts featuring the musicians nominated for awards: Johannesburg (Nov. 5), Nairobi (Nov. 8), the Democratic Republic of the Congo (Nov. 13) and Lagos (Nov. 15).
The awards ceremony will be broadcast globally on MTV and its online, mobile and radio platforms, including pan-African TV channel MTV base (DStv Channel 322 and GTV), MTV2 (USA) and African terrestrial TV channels STV and AIT (Nigeria), TBC (Tanzania) and TV3 (Ghana), and selected partner radio stations across Africa.
