NonStop acquires Sweden's TV7
Commercial web to launch across Sandinavia
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Launched in 2006 by Swedish national newspaper Aftonbladet, in order to give the paper another window to present news, the channel has never been a success.
NonStop plans to relaunch TV7 during fall 2008, and to broaden its distribution to include Norway, Denmark and Finland.
“We see a large potential in TV7 and the channel also provides us with another license in the Swedish digital terrestrial network and a strategically important position in the channel offering with the number 7,” said Ignas Scheynius, CEO at NonStop Television. “We will give TV7 a more distinct profile as we launch the channel across Scandinavia.”
TV7 is distributed in Sweden through the digital terrestrial network via Boxer and operators such as Canal Digital, Viasat, Comhem and Tele 2. The channel reaches approximately 61% of Swedish TV households.
BMS, which is owned by CV4 Partners and Aftonbladet, said it will continue to focus on TV content over the internet and mobile platforms.
