Lifetime readies 'Woman' bus tour

Network kicks off event July 31

By DANIEL FRANKEL

Lifetime Networks is looking to throw its viewers on the bus for a cross-country promo tied to the upcoming political conventions.

Kicking off July 31 in Indianapolis, the "Every Woman Counts" bus tour will make 14 stops in 11 cities, including Denver and Minneapolis, registering women to vote and encouraging them to upload their personal videos to Lifetime's YouTube Channel.