WB ups Hayes to senior VP
Exec to oversee Digital's business, legal affairs
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Hayes will provide counsel on the acquisition, distribution and protection of content for digital platforms and other digital initiatives. She will oversee the negotiation of video-on-demand and electronic sell-through licenses across multiple digital platforms and manage legal issues around new digital business models, including the creation of digital copy offerings from packaged video devices and manufacturing-on-demand, all on a worldwide basis.
She joined the division two years ago as VP of business and legal affairs and has helped develop biz models and licenses for digital distribution. She has become increasingly involved in copy protection issues.
Hayes has negotiated deals for acquisition and manufacturing, marketing and distribution of homevid product, as well as domestic pay-per-view and VOD distribution.
