Central/East Euro pay TV pays off
Region's revenues projected to double by 2013
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Research by Informa Telecoms & Media shows the region's pay TV sector was worth $5.6 billion in 2007 -- and is expected to more than double to $12 billion by 2013.
When advertising sales are added, the market will be worth more than $23 billion in 2013, the forecast says.
The report comes hot on the heels of the well-attended three-day Discop TV mart in Budapest, which covers the region and saw booming business.
"The countries of central and eastern Europe already offer a wide range of attractive opportunities for international TV players and investors," said Informa media research manager Adam Thomas. "This positive environment will only get better, with merger and acquisition activity expected over the next few years."
Informa predicts that pay TV coin in Poland, the biggest pay TV market, will grow from $1.8 billion in 2007 to $3.6 billion in 2013.
The next largest, Russia, is expected to increase from $910 million to $2.7 billion.
The existing 22 million digital homes are expected to grow to 35.7 million by 2013.
