End of the 'Affair'
Broadway musical stops catering on July 27
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Show has done decent biz, with weekly grosses often tallying in the low to mid-$400,000 range. Production has cumed about $4.8 million since it began Rialto previews in March.
"We knew we weren't a summer show," Fierstein said. "Our advance in July just drops off the map, and comes back in October. We don't know if the tourists will find us."
"Affair" recently announced a sked change to cater to the women-over-40 demo that the production tends to attract, eliminating the Wednesday evening show in favor of an additional matinee on Thursday afternoon. Production will still play its first Thursday matinee on July 3 as scheduled.
Musical had seemed a likely nominee for the top tuner Tony, but the much-discussed "fourth slot" went to "Cry-Baby" instead. "Affair" was nommed in three categories, including lead actor (Tom Wopat), actress (Faith Prince) and orchestrations.
John Doyle ("Sweeney Todd," "Company") helmed the show, which tried out at the Old Globe in San Diego last fall. Producing team includes Jujamcyn Theaters, Jordan Roth, Harvey Entertainment/Ron Fierstein, Richie Jackson and Daryl Roth.
Based on a story that originated in a 1955 teleplay by Paddy Chayefsky and was adapted for a 1956 feature penned by Gore Vidal, "Affair" follows a 1950s Bronx family forced to choose between investing a windfall in a family biz and spending the cash on a daughter's nuptials.
With a relatively small cast of 10 and an intimate family setting, "Affair" seems a likely candidate for productions both in the regionals and abroad.
Fierstein said if biz picks up over the summer, the Broadway run could be extended.
