Sasha Baron Cohen as Bruno
Universal will release its Sacha Baron Cohen pic "Bruno" on May 15, and so far, there are no other R-rated comedies near it.
Like Borat, the title character of Fox's 2006 box office hit, Bruno is one of a trio of characters created and played by Cohen in TV skein "Da Ali G Show."
As Bruno, Cohen pretends be a flamboyant fashion and celebrity journalist from Austria who interviews unwitting members of the public who believe Bruno is a real person.
"Borat" grossed $128.5 million domestically in an early November release.
U believes "Borat" made Cohen enough of a household name to warrant opening "Bruno" in the high-profile summer sesh.
Already set to open on May 15 is Sony's "The Da Vinci Code" sequel "Angels & Demons"; a week later, on May 22, Warner Bros. opens "Terminator Salvation: The Future Begins," while Fox unspools family comedy "Night at the Museum II: Escape From the Smithsonian."
Contact Pamela McClintock at
pamela.mcclintock@variety.com