G4 pacts with CGS
Gaming org signs exclusive deal with network
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Partner is a suitable one, considering G4 is focused primarily on the vidgame market and on young males.
Channel will begin airing 90-minute episodes starting July 16. Covered events will include the CGS 2008 North America Finals and the CGS 2008 World Finals.
The L.A.-based gaming league was launched in 2007 as a joint venture of DirecTV, BSkyB and Star.
The company has been gradually growing its audience reach, mostly overseas. It inked a deal with Eurosport last month.
Combined, CGS events will now be televised in 425 million homes worldwide.
