EMI grabs Second Life creator
Ondrejka to drive digital strategy
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As co-founder of Linden Lab, Ondrejka led the development of Second Life and his new employer is hoping he will draw from past experience to build the digital strategy for EMI Music, drive innovation around new revenue opportunities and build an engineering team for the company.
Ondrejka, who will be based at EMI’s Los Angeles headquarters, said: "EMI presented me with a rare opportunity to influence the digital music industry by helping artists reach their fans in more relevant ways and by allowing fans to find and acquire music through new business models.
“The technology is available to make the music experience better. I intend to apply it and to find new ways to drive innovation at EMI Music."
Douglas Merrill, EMI's president, digital business, added: "Cory shares my passion for driving technology and innovation in the digital music business. His unique experience building online environments, like Second Life, will be invaluable to EMI Music as we create new digital communities for fans and artists."
