Posted: Wed., May 7, 2008, 5:12pm PT

NBC Universal promotes sales exec

Casino named senior VP of Domesitc TV Distribution

NEW YORK -- NBC Universal Domestic TV Distribution has promoted Bruce Casino to senior VP of cable and ancillary sales.

Casino, based in New York, has served as point man on recent off-network deals for "House" to USA Network and "Heroes" to G4 and Mojo. He also sells Universal's theatrical movies to cable and broadcast TV, helping to engineer a massive output deal with FX for a whole group of movies, many of which have yet to open in theaters.

Before NBC U, Casino was in charge of cable and ancillary sales for Universal Domestic TV and its earlier incarnation, Studios USA. He has held TV syndication posts at Unapix Syndication, Pearson/All American TV, Vestron TV, RKO Pictures and Lexington Broadcast Services.

Casino reports to Frances Manfredi, exec VP and general sales manager for NBC U Domestic TV Distribution.


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