Revenue rises for Russian CTC
Company sees rise in first quarter
The holding now runs flagship CTC and femme channel Domashny. During the quarter it paid $395 million for DTV, projected as a male youth-oriented net, acquiring it from its own leading shareholder, Sweden's Modern Times Group.
Though CTC audience share fell to 8.8% from 9.3% year to year, its target demographic reach in the general youth entertainment field remained practically unchanged.
Domashny share rose to 2.3% from 1.9%, with its target female demo up by a similar ratio.
Holding also rebranded and relaunched Channel 31 in neighboring Kazakhstan in April, and it is developing another startup station in Uzbekistan.
"We continued to successfully execute on our growth strategy," said CEO Alexander Rodnyansky. "The first several weeks of broadcasting in Kazakhstan proved to be tremendously successful, and we believe we are well positioned to further strengthen our position with Kazakh viewers and in the overall market."
