Levy has been upped to exec VP of film and TV development and production, overseeing Alloy's rapidly expanding entertainment biz. Company also has added two new development execs to the mix, Huffington Post alum Donyea Rochlin and Storyline Entertainment exec Andrew Wang.

Under Levy, Alloy titles have increasingly been sought out for adaptation on the big and small screens. Exec has been with Alloy since 2001, serving as VP and head of the company's West Coast offices. He reports to Alloy Entertainment prexy Leslie Morgenstein, who announced the shuffle.

"Over the last seven years, Bob has successfully helped build Alloy Entertainment's filmed entertainment into a sought-after brand for film, television and DVD," Morgenstein said. Alloy currently has a first-look deal with Warner Bros. TV, which produces "Gossip Girl."

Besides that show, one of the CW's most buzzed-about, the company is behind "Samurai Girl," another book franchise that has been adapted into a series -- this time for ABC Family (via ABC Studios).

Also at the CW, Alloy has teamed with WBTV to shoot the pilot "How to Teach Filthy Rich Girls." In addition, the company has several projects in various stages of development at Nickelodeon, ABC Family and the CW.

In film, Alloy produced "The Sisterhood of the Traveling Pants" and is behind the upcoming sequel. Levy is a producer on fall release "The Sex Drive" (based on the book "All the Way"), starring James Marsden, as well as DVD movie "The Clique."

Prior to Alloy, Levy was a primetime series exec at NBC, working on series such as "Mad About You" and "Caroline in the City."

As for Alloy's new hires, Rochlin will serve as director of film development, while Wang has been named director of TV development.

Rochlin's resume includes stints at Revolution Studios and Dimension Films; at Storyline, Wang worked on the recent telepic "A Raisin in the Sun." Both execs report to Levy.

"Donyea's diverse background and eye for material will allow (Alloy) to build out our burgeoning feature film business," Levy said. "And Andrew has a strong sense of talent and their primacy in the creative process."