Fremantle brings 'Idol' to Brazil
'Idolos' will air on primetime midyear
|
More Articles:
Most Viewed:
'Carol' in tune with box office(4243 views)Gyllenhaal goes straight to 'Source'(2236 views)The Wanda Sykes Show(614 views)'Precious' on path to indie success(593 views)Bradley Cooper 'Fields' film offer(590 views)'Wanda' off to good start in ratings(533 views) |
To be known as "Idolos," competish will air on Rede Record's primetime midyear. Program will be produced by FremantleMedia's regional operation FremantleMedia Brasil Producao de Televisao, which Fremantle recently opened in Brazil. Last year, Fremantle produced gameshow "Poker Face" for Rede Record, although it has no exclusivity deal with the web.
In the rest of Latin America, Fremantle produces "Latin American Idol" exclusively with panregional Sony Entertainment TV, which broadcasts the singing competish across Latin America. Now entering its third season, auditions have expanded to Panama/Central America in addition to those ongoing in Mexico, Argentina, Guatemala, Colombia and Venezuela.
"We had to answer to the growing clamor from Central America, especially since a Guatemalan won the second season" of the pan-regional version, says Carole Bardasano, VP sales & marketing, Fremantle Media Prods., Latin America and U.S. Hispanic.
Production of "Idolos" begins in a month with applications being accepted now.
