Posted: Thurs., Mar. 27, 2008, 6:21pm PT

Gaga uses YouTube for promos

'Golden Compass' included in ads, trailers

 TOKYO -- Distrib Gaga Communications has launched its Gaga Movie Channel on YouTube, the company announced Thursday.

 Gaga Movie Channel broadcasts TV ads and trailers on YouTube, beginning with promos for "The Golden Compass," Gaga's biggest B.O. hit this year.

 Gaga intends to beam content on the site from, not only its own lineup, but also other distribs, including promos for new pics and DVD releases, while respecting the copyrights of its partner companies.


TALKBACK:

Have an opinion about this article? Be the first to comment



Print Variety
Bookmark
Get Variety:
Variety Mobile Variety Digital Variety Home Delivery
Newsletter Signup:

Featured Jobs

Variety Real Estate