Posted: Thurs., Mar. 27, 2008, 8:00pm PT

India finds its Rhythm

F/X shop opens facility in Hyderabad

'The Golden Compass'

Culver City-based vfx shop Rhythm & Hues, which won the 2008 Oscar as the lead effects shop on 'The Golden Compass,' has opened a facility in Hyderabad, India.

Culver City-based vfx shop Rhythm & Hues, which won the 2008 Oscar as the lead effects shop on "The Golden Compass," has opened a facility in Hyderabad, India.

Some 100 of the 210 employees at R&H's Mumbai facility moved to the new location. The two facilities now sport a total of about 250 employees, and more expansion is planned.

R&H's India facilities are teaming with its California HQ on "The Incredible Hulk" and "The Mummy: Tomb of the Dragon Emperor."

Beneficial blend

Prashant Bruyyala, head of international operations for R&H, told Daily Variety, "What we're doing is essentially blending the costs of India and Los Angeles to get a unified cost that's more competitive in the marketplace. In our business, where margins are razor thin, that's a help."

Bruyyala cited the lower cost of living in Hyderabad as a key factor in the decision to locate there.


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