Miller heads marketing for CBS Films
Exec to oversee advertising, promos, media
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Miller will oversee advertising, promotions, publicity, media, research and digital marketing initiatives. She will report to Amy Baer, prexy-CEO of the Eye's film wing.
Miller will join CBS Films after her contract with Warner Bros. Pictures. expires in June. At WB she serves as exec VP of domestic theatrical marketing; she's been with Warners since 2001 and spearheaded campaigns for the "Harry Potter," "Ocean's Eleven" and "Matrix" franchises, and such pics as "Michael Clayton," "The Departed," "Happy Feet," "Million Dollar Baby," "300," "Batman Begins," "Superman Returns" and "Charlie and the Chocolate Factory."
Baer noted Miller's versatility in having orchestrated "highly successful campaigns in every genre, ranging from the biggest blockbusters to sleeper hits."
Baer told Daily Variety that Miller's hire helps keep the ministudio on track to begin production of pics late this year. "Starting up our marketing before then helps us control our own destiny."
Prior to joining Warner Bros., Miller was veep of national publicity at Fox, where her campaigns included "Independence Day," "There's Something About Mary," "Fight Club," "Speed," "True Lies," "Cast Away" and "The Thin Red Line."
CBS Films plans to develop and produce four to six movies a year with production budgets up to $50 million per pic. It recently acquired Dan Fogelman's untitled boomers-in-Vegas comedy pitch; it's developing a potential franchise based on a series of action-thrillers penned by Vince Flynn, and "Beastley," a modern-day retelling of the "Beauty and the Beast" story.
