Grass is greener for Endemol U.K.
Pure Grass specializes in online entertainment
Pure Grass Films, co-founded by Ben Grass and Tom Grass in May 2005, specializes in online entertainment with spin-off potential for TV, features and video games.
It is responsible for the soon-to-be released "Beyond the Rave," a 20-part horror series financed by Hammer Films, the studio's first production in 25 years, staring Sadie Frost as Dracula, that will debut on MySpace.
"Our digital strategy is simple," said Endemol U.K. CEO Tim Hincks. "We want to work with creative people who have brilliant ideas. Ben and Tom fit the bill perfectly."
