Posted: Sat., Mar. 15, 2008, 9:58am PT

'Horton' tramples box office

'Dr. Seuss' film nets $13.2 million Friday

Like an elephant, family herds didn't forget about "Dr. Seuss' Horton Hears a Who" Friday, shelling out a hefty $13.2 million to see the toon in 3,954 theaters.

"Horton" posted the third best opening day for both a pre-summer animated pic and a Twentieth Century Fox-Blue Sky Studios production, ranking behind 2006's "Ice Age: Meltdown" ($21.8 million) and 2002's "Ice Age" ($13.5 million).

"Horton" will likely follow a similar B.O. path to the first "Ice Age" this weekend, which bowed to $46.3 million during the third three-day frame of March 2002.

Next to the two recent Dr. Seuss titles adapted to the big screen as live-actioners, 2000's "How the Grinch Stole Christmas" and 2003's "The Cat in the Hat," "Horton's" haul charts second behind the $15.6 million gobbled by "Grinch."

Proof that there's some room in the marketplace for a second elephant starrer, Warner Bros.' "10,000 BC" trailed "Horton" in second place, trapping $4.9 million from 3,410 playdates, down 61%, for a running eight day take of $49.7 million.

Fisticuffs feature "Never Back Down" pinned down third, scoring $3.2 million from 2,729 fight rings.  Pic is the first inhouse production from Summit Entertainment and looks to keep a grip on third place through Sunday.

The second Friday for Disney's "College Road Trip" slowed 39% from a week ago, parking in fourth with $2.2 million from 2,706.  Through its first eight days, "College" has racked up $18.6 million in domestic B.O. mileage.

Moviegoers continued to keep an eye on "Vantage Point."  The Sony political thriller stayed alive in fifth place with $1.7 million from 2,761 lookouts, down 25%, for a current cume to date of $55.5 million.

Given auds preoccupation with PG and PG-13 fare Friday, an R-rated film about a British virus outbreak didn't send them scurrying to Universal and Rogue Pictures' "Doomsday."  The sci-fi horror pic slotted sixth with $1.6 million from 1,936 labs.

Arthouse crowds were amused by Warner Independent's opener "Funny Games" starring Naomi Watts and Tim Roth, forking out $181,000 to see the suspenser at 289 venues.  Overture's Charlize Theron drama "Sleepwalking" stirred few on its first Friday, ringing up $14,000 from 30 theaters. 


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