Japan DVD sales dip in 2007
Decline gentle compared to 2006 drop
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Sales have been on a slide since they hit their peak of 375.3 billion ($3.753 billion) in 2004. But compared with the steep 10.8 percent drop in 2006, last year's decline was relatively gentle.
According to JVA figures, 99.8 percent of all sales in 2007 were of DVDs, compared with 97.5 percent the year before. As for DVD sales channels, 65.9 percent of DVD sales were from sell-through DVDs, while 33.6 percent were from rental store DVDs . The remaining 0.5 percent were of commercial (business-use) DVDs.
Despite the fall off in total sales, rental store DVD sales grew 4.7 percent to 106.629 billion yen ($1.066 billion) --an all-time peak. Including videocassettes, however, the sales total is fourth all-time, behind 2006, 2004 and 1999. Meanwhile sales of sell-through DVDs slipped 5.6 percent to 208.957 billion yen ($2.089 billion), the second straight decline since the 2005 all-time high.
The biggest genre among sell DVDs was Japanese animation, followed by foreign TV dramas (20.2 percent share), Japanese music (12.3 percent) and Japanese pics (8.3 percent). Sales of Japanese toon DVDs rose 7.3 percent, foreign dramas, 11.8 percent and Japanese TV dramas, 19.1 percent.
Among rental DVDs, the most popular genre was foreign pics, with a 29.8 percent shares, followed by Japanese animation (20.2 percent), foreign TV dramas (20.1 percent) and Japanese pics (14.8 percent). Foreign TV dramas made the biggest sales jump, rising 66.5 percent.
