Posted: Tue., Mar. 11, 2008, 4:35pm PT

Lombard set for Mip TV mart

Gives keynote speech at 45th annual event

Didier Lombard, chairman-CEO of giant Gallic telco France Telecom, will deliver one of the keynote speeches, “Inventing a New Media TV Experience,” at April’s 45th Mip TV mart.

Through its Orange cell phone brand, France Telecom is one of Europe’s biggest Internet TV operators, boasting 1 million subs and around 500,000 mobile TV subs.

Orange has begun to plow into content creation and ownership, launching Studio 37 to co-produce films, and snagging three of the 12 four-year French soccer league rights packages on offer in last month’s auction.


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