Wal-Mart hits the Bollywood trail
Retail giant to distribute movies in Canada
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Eros DVDs will be released in 27 of the retail giant's Canadian stores and extended to its entire Canuck network later. Eros says the move is a first for a Bollywood label.
Over time Eros will make available a large number of titles from its catalog of more than 1,300 films as well as its 30-40 new releases every year.
"Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution," said Ken Naz, Eros Intl.'s U.S. prexy.
