Posted: Tue., Mar. 4, 2008, 12:11pm PT

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'Top Chef' adds sponsors

New season to begin on March 12

Clorox, Toyota, Verizon Wireless and Michelob have all signed up as sponsors for "Top Chef: Chicago," which begins airing on Bravo March 12. Brands will receive exposure on the show through product integration and online.

Food and Wine magazine will continue its partnership with "Top Chef," which has been a sponsor of the show since the series launched in March 2006. "Chicago" will mark the fourth season for "Chef."

"We have generated results for our sponsor partners in past seasons and will continue to deliver," said Susan Malfa, VP of ad sales for Bravo.

"Top Chef" is produced by Magical Elves. Dan Cutforth, Jane Lipsitz and Shauna Minoprio serve as exec producers.

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