Disney, NCM pact for homevid ads
Titles will get time on over 13,400 bigscreens
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The deal for preshow programming will offer a combo of advertising and feature content. Auds attending G- and PG-rated movies will receive behind-the-scenes looks at upcoming homevid offerings and other Mouse House products.
Disney joins existing NCM content partners A&E, Discovery, NBC, Sony Pictures, Turner Broadcasting System, Universal Studios and Warner Bros.
NCM's Digital Content Network is billed as the largest digital in-theater network in North America, spanning major exhib circuits such as AMC, Cinemark and Regal. Loews will be added later this year.
