Posted: Tue., Feb. 19, 2008, 2:57pm PT

Holiday weekend boosts Broadway

Sales heat up over 'Hot Tin Roof'

'The Color Purple'
'The Color Purple' saw the biggest jump at the Great White Way box office for the week ending with Presidents Day weekend.

Presidents' Day weekend and the start of midwinter academic breaks helped give Broadway a boost last week, with nearly every show on the boards seeing week-to-week climbs at the B.O. -- and sales instantly heating up over at "Cat on a Hot Tin Roof."

The starry revival, with a cast toplined by Terrence Howard, Anika Noni Rose, James Earl Jones and Phylicia Rashad, brought in $678,305 in its first eight previews, playing to houses filled to 88% of capacity.

Meanwhile, crowd-pleasing tuners benefited from the influx of holiday weekend biz. "The Color Purple" ($735,311) jumped by more than $290,000 and "Mary Poppins" ($975,067) floated up almost $245,000. "Rent" ($526,013), "The Lion King" ($1,168,780) and "Monty Python's Spamalot" ($826,302) all went up by more than $200,000 each.

But those weren't the only musicals with rising receipts. "Hairspray" ($750,390), "Legally Blonde" ($738,942), "Chicago" ($485,269), "Grease" ($711,050) and "The Phantom of the Opera" ($726,995) stepped up by more than $150,000 each, while "Curtains" ($582,440) and "Spring Awakening" ($607,961) also saw six-figure increases.

The only downturn of the frame was a negligible $5,000 slip at "Sunday in the Park with George" ($367,988), attributable to the start of press perfs over the weekend.

The lineup of plays weren't left out of the good news, even if they got predictably smaller bumps. "November" ($446,566), up more than $65,000, saw the largest nontuner increase of the frame, with "A Bronx Tale" ($317,358) and "The Farnsworth Invention" ($250,039) climbing almost as much. "August: Osage County" ($571,349) and "Is He Dead?" ($209,776) were both up around $35,000 each.

Of previewing tuners, "In the Heights" ($366,862) played its first six perfs to auds at 83% of capacity, while "Passing Strange" ($101,495) struggled to pull in theatergoers.

(Receipts for the week ending Feb. 3 were incorrect in the story printed in Gotham Daily Variety Feb. 12. Corrected version of the story can be found at Variety.com.)


TALKBACK:

Have an opinion about this article? Be the first to comment




Q What are the top 3 things affecting our industry today?
A. Rhona - Run away productions.more >


Submit this form
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Use of this website is subject to its Terms & Conditions of Use. View our Privacy Policy.