GoFish casts Net for teens
Online company creates kid-friendly network
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San Francisco-based company, which began as an online entertainment destination, has created a network made up of sites for kids; marketers can buy advertising on the sites or distribute original programming on them that can support ads.
Sites in the network offer games, video programming, virtual worlds or other forms of social media such as Miniclip.com, Cartoon Doll Emporium, Cookie Jar Entertainment, GameGecko.com, Hallpass.com, Piczo, Rocketon, Whyville, Arcade Town and Flowgo, as well as GoFish.com.
Each month, the sites in the network reach a total of 17.4 million youth in the U.S. and 63 million worldwide in the 6- to 17-year-old age bracket, giving it the third-largest audience in the kids category in the U.S. behind Disney Online and Nickelodeon Kids & Family.
Cartoon Network and Disney, as well as Electronic Arts, Activision, AT&T Wireless, Build a Bear, Hewlett Packard, Kellogg's, Konami, Lego, Mead Paper, Microsoft, Nintendo, Random House, Sony and Verizon Wireless have bought ads across the network's sites.
Company's also brokered a deal with Viacom to distribute content from dozens of the conglom's properties, including clips from "The Daily Show With Jon Stewart."
"GoFish has built a quality, scalable solution for marketers interested in reaching youth online and a compelling alternative to portals or other more established players who are losing market share to independent sites such as those in our network," said Jim Moloshok, exec chairman of GoFish.
Moloshok joined the company in December. He was most recently prexy of digital initiatives for HBO; before that, he was senior VP of entertainment and content relationships at Yahoo, as well as prexy of Warner Bros. Online and CEO of Time Warner's online entertainment site Entertaindom.com.
