'Turok' released through Touchstone
M-rated game won't have Disney brandname
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But what to do about an M-rated title that isn't exactly simpatico with the Disney brand?
For the recent debut of "Turok" -- its first violent action game aimed squarely at young males -- DIS borrowed a name from its sibling film studio: Touchstone.
"Turok" was released under that brand, a first for a videogame. The strategy mirrors that of Walt Disney Pictures, which only occasionally uses the Touchstone label now for its handful of adult-oriented releases each year.
It seems Touchstone is becoming de facto throughout the company for anything from Disney that just isn't very ... Disney.
