Anchor Bay hooks Prend
Exec now senior VP of worldwide marketing
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Prend, who has held senior marketing positions at the homevid arms of several majors, joins Anchor Bay Entertainment as it prepares to shepherd the first theatrical slate from sister division Overture Films to disc. He reports to Anchor Bay topper Bill Clark, who has worked with Prend at other outfits and called him "simply unmatched in his marketing and leadership skills."
Prend most recently served as senior VP of marketing at First Look Home Entertainment. Previously, he toiled at the homevid arms of Universal, Warner and Disney.
Anchor Bay handles home entertainment releases for Starz's original productions in addition to Overture pics such as "Mad Money." The division also handles distribution in Canada, Australia and the U.K.
