Fifteen Minutes open N.Y. office

Martin, Sanders to head branch

By GORDON COX

L.A. praisery Fifteen Minutes PR has opened a Gotham office anchored by former Ogilvy veep Corey R. Martin and longtime Rialto publicist Pete Sanders.

Martin will take charge of the office’s biz development and operations, while Sanders brings with him legit clients including Broadway tuner “Xanadu,” upcoming Rialto play “Thurgood” and the tour of “African Footprint.”

The opening of Fifteen Minutes’ Gotham outpost brings the agency’s employee count to 18, with clients that include Isaiah Washington, Mario Lopez, Innovative Artists and W Hotels. Org was founded in 2005 by Howard Bragman.

Meanwhile, Blue Current, the company for which Sanders formerly worked, will disband its New York operations.