'Gladiators' gets second run
First three episodes will be repurposed
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Peacock has given NBC's owned stations and the net's affils the rights to repurpose the first three episodes of "Gladiators" over three consecutive weekends, starting Jan. 19-20.
Idea came out of a recent NBC Affiliate Board meeting. The original syndicated version of "American Gladiators" ran on weekend afternoons in most of the country; move could invoke nostalgia among the show's original fans, while bringing in more auds to the reality competish.
Said NBC-U co-chair Ben Silverman, "This unique partnership with our owned and affiliated stations gives us a great post-premiere window to increase" sampling for the series.
Networks rarely give their stations second runs of primetime shows, although it's not unprecedented; UPN stations were given a weekend window to repeat "Star Trek: Voyager."
