U.K. leads format business
Netherlands, U.S. take 21% each
|
More Articles:
Most Viewed:
'New Moon' takes opening day record(5343 views)'New Moon' breaks box office records(1596 views)'Avatar' toys with augmented reality(971 views)Spielberg, King team on 'Dome'(641 views)Animated short films get on short list(586 views)The Blind Side(568 views) |
The U.K.’s share of the market was 33% for the first nine months of 2007, according to research by FremantleMedia, whose international bestsellers include the “Idols” franchise, “The Price Is Right” and “X-Factor.”
The U.S. and the Netherlands were the next biggest players in the format sales biz — each responsible for a 21% share of the market.
This was down to shows like Fox’s “Are You Smarter Than a 5th Grader?” and Endemol’s “Deal or No Deal.”
Blighty’s share of this highly lucrative business, reckoned to be worth $4 billion in Europe alone last year, has dropped in recent years.
In 2006, it stood at 43%, compared with 50% two years ago.
Renewed demand for game shows is helping drive the business in the U.S. and the Netherlands as the past year has seen a 30% increase in the number of new gameshow titles at the main TV markets, said Fremantle, owned by pan-European media giant RTL.
This was in sharp contrast to scripted drama formats, where demand fell by almost 20%.
The most successful new format of the year was Fox’s “Are You Smarter Than a 5th Grader?,” which airs in the U.K. as “Are You Smarter Than a 10 Year Old” on Sky One.
The show launched in 22 territories in a mere eight months — one of the fastest ever international roll outs and further evidence of the speed at which hit shows now transfer across global markets.
