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Posted: Mon., Nov. 26, 2007, 7:19pm PT

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NTV plans online shopping service

Nippon signs deal with retailer, ad shop

TOKYO -- Nippon Television Network has linked with retailer Seven & I Holdings and ad shop Dentsu to launch an online shopping venture.

The startup will begin operations in December with Y480 million ($4.4 million) in capital, with NTV taking a 51% stake, followed by Seven & I with 35% and Dentsu with 14%. NTV will appoint the prexy.

The company will begin services in April, selling products related to NTV shows via a website.

Customers can place orders on the site and pick them up at the nearest 7-Eleven store, one of a chain of 11,500 stores operated by Seven & I Holdings group company Seven-Eleven Japan.

Instead of shipping or handling charges, the company will make its coin from ad revenue and commissions from site sellers.

NTV prexy Shintaro Kubo said Monday that other partners were being considered.

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