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Seth Rogen has inked to play the titular Zack in writer-director Kevin Smith's "Zack & Miri Make a Porno" for the Weinstein Co. and Dimension Films. Elizabeth Banks will star opposite Rogen as Miri.

Film reunites the pair, who appeared together in "The 40-Year-Old Virgin."

Story revolves around two lifelong platonic friends who are deep in debt and enlist the help of their friends to make a porn pic for some quick cash. But Zack and Miri realize that they may have more feelings for each other than they previously thought.

Scott Mosier is producing. Shooting is scheduled to begin in January in Pittsburgh.

Film marks the seventh time Smith has collaborated with Bob and Harvey Weinstein -- a relationship that began 13 years ago with "Clerks."

Rogen's recent credits include "Knocked Up" and "Superbad." Banks recently appeared in "Invincible."