Index sets up China shop
Mobile group sets up new branch
|
More Articles:
Most Viewed:
MTV sets 'Avatar' webcast(3437 views)Steven Seagal Lawman(3044 views)Christopher Eccleston plays Lennon(2603 views)Summit's 'Twilight' dilemma(2593 views)PGA announces TV noms(2523 views)McConaughey’s ‘Rooster’ at Fox(2285 views) |
In partnership with China Mobile, Index China will transmit Japanese comics and games to Chinese mobile users, with service skedded to start next spring, in time for the 2008 Beijing Olympics. As part of the tie-up agreement, China Mobile will have exclusive rights to Index content in China.
The content line-up for the new service has yet to be announced, but Index Holding is negotiating with major Japanese publishers and other content owners.
China Mobile owns a 70% share of the Chinese market, with 300 million users. Also, China itself is huge and booming market for Japanese manga and games, though competition among the Japanese companies hoping to reap the rewards of this market is fierce. Through its partnership with China Mobile, Index hopes to quickly expand its market footprint -- and take a giant step past its rivals.







