NextMedium names Bluhm as CEO
Former GoTV chief takes reigns at startup
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Company founder Hamet Watt remains chairman.
"David Bluhm has a track record of successes in growing startups through high-value IPOs and acquisitions," Watt said.
NextMedium developed an online system, Embed, that standardizes product placements in TV, films and videogames. Producers post sponsorship opportunities on a secure site, and potential sponsors bid on the placement.
The company linked with Nielsen earlier this year to provide a tracking service that measures the impact of a placement, called Place*Views.
