Buena Vista welcomes Silverback
Pact renews Disney's reality TV efforts
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According to Disney, the Silverback pact renews efforts to ramp up reality TV production at Buena Vista for all of Disney's various outlets, including ABC, cable, online and syndication.
Deal was announced Monday by Brian Frons, president of daytime at Disney-ABC Television Group.
Headed by CEO Anna Carrfors Brakenhielm, Silverback (originally known as Talpa Scandinavia), has launched several international formats and also reps online video service Joost in Scandinavia.
"(Brakenhielm) is brilliant at producing European formats that resonate with American audiences," Frons said. "I was lucky enough to have worked with her when she brought 'Survivor' and many other successful formats to the world."
Before Disney, Frons was programming SVP at Euro broadcaster SBS at the same time Brakenhielm headed up Strix Television, where she helped produce the first edition of "Survivor."
"Knowing Brian from the birth of reality television, and having the honor of working closely with him on several projects, I'm confident we're in the best of hands," Brakenhielm said. "Being European in the most important TV market in the world demands having the best partner in the field to translate our creative ideas to U.S. taste and flavor."
Silverback international formats currently in the marketplace include "Missing Link," "King of the Road," "Stable Stars," "Apocalypse Now," "West End Star," "Improvisation Attack," "Yoga Boost Camp" and "Lost in Adaptation."
