Career Action Marketing Plan (Part III)
- Join the appropriate trade and business associations pertinent to your industry. Take networking lunches or dinners and attend the events they offer. You never know whom you are going to meet.
- Again, do your research. Target the companies you'd like to work for - and set a strategy for approaching these companies. Log onto their web sites to see what types of jobs they are offering.
- Target your resumes: Create more than one resume if necessary. Each one should be geared toward a particular area of expertise or interest and that reflects those particular skills that you want to highlight.
- Refer to your job description (That you can obtain through your human resource department). Have you incorporated everything from it that you want to emphasize in your resume? Go over all of the disciplines and think about what you do step by step.
- Locate the executives and department heads in the companies for which you'd like to work. Mail or email your resume directly to those execs. Follow up with a phone call a few days later.
- If you do decide to send the resume to a human resource exec, be sure that it is the person who is handling the recruiting for the department where you want the interview. It is best to send it both to human resources & the hiring exec. Sometimes, if the right resume shows up on an exec's desk, he or she may decide to make a replacement. Perhaps someone on staff has been underperforming. Your resume shows up at the right time - and you've got an interview!
