Fox solid Monday in debut
'Prison Break,' 'K-Ville' win in the ratings
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One week prior to the start of the television season, returning skein "Prison Break" opened lower than last year, and New Orleans cop show "K-Ville" preemed to slightly better numbers and was the top-rated broadcast show of the night in young adults.
While Fox is likely happy with the results, it may be hard-pressed to avoid going from first to fourth on the night next week when big guns on rival nets -- "Heroes," "Dancing With the Stars" and "Two and a Half Men" -- open their seasons.
Nielsen processing issues prevented the release of national ratings on Tuesday, but preliminary estimates show that "K-Ville" averaged a 3.4 rating/8 share in adults 18-49 and 9 million viewers overall in the 9 o'clock hour. It topped broadcast competish that included a special firstrun episode of NBC's "The Singing Bee" (prelim 2.8/7, 7.8 million) as well as repeats on CBS and ABC.
"K-Ville" performed about 13% better in 18-49 than last season's debut of "Vanished" did in the time period for Fox (3.0/8). And in a good sign, show held pretty steady in its second half-hour, retaining 95% or more of its audience in various demos, according to the Nielsen prelims.
In audience composition, "K-Ville" wasn't the ideal fit with its lead-in "Prison Break," which skewed younger and more male. While "K-Ville" lost 26% of its lead-in's men 18-34 aud (2.3 rating vs. 3.1), it built by 33% on "Prison" in women 25-54 (4.0 vs. 3.0).
Show fared well in New Orleans, attracting 29% of the households watching television in the Crescent City, compared with 11% in New York, 8% in L.A. and 9% in Chicago.
As for "Prison Break," its third-season preem averaged a 3.2/9 in 18-49 and 7.4 million viewers overall, down from last year's bow in August (3.7/12, 9.37m). It won its hour in young adults, edging out NBC's special firstrun "Deal or No Deal" (3.1/9, 11.7 million).
ESPN's pro football matchup between the Washington Redskins and Philadelphia Eagles was expected to stand as Monday's top program, although the nationals were delayed.
(Each adults 18-49 ratings point for the new season reps 1.3105 million viewers.)
