CBS Interactive pacts with affiliates
TV unit adds websites to 'audience network'
|
More Articles:
Most Viewed:
Screen Gems falls for 'Sheneneh'(3927 views)Gyllenhaal goes straight to 'Source'(3499 views)'Carol' sings softly at box office(2398 views)Columbus sails with CJ(1322 views)Over 100 jobs cut at A&E, Lifetime(1182 views)'Curb' parks at TGN, TV Land(782 views) |
CBS Interactive announced Monday it had inked deals with CBS' 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by CBS affiliates across the country.
The websites will both host network-produced video content and provide local news, sports and weather to the CBS Audience Network, which is distributed through sites reaching 90% of Web users.
CBS said "most" of its new local partners would be up and running with CBS content at the beginning of the network's fall season, a boost to their efforts to expand online advertising.
Announced last spring, the CBS Audience Network is the Eye's latest effort to distribute video on the Web, a departure from the previous "Innertube" strategy that focused content on CBS.com.
In addition to the newly signed sights, the audience network consists of AOL, MSN, CNET Networks, Comcast, Joost and Veoh.
