9Live sparks Spanish service
Call-in show to air on 44 stations
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The expansion of 9Live programming, seen in Germany on ProSiebenSat 1's 9Live channel, is part of a deal between the Munich TV company and Spanish media conglom Vocento.
The windows will launch next month from 7 a.m. to 9 a.m. and again from 1 a.m. and 2 a.m.
9Live will be available to some 12.8 million households.
The 9Live programming for Spain will be produced in Munich as part of a service package for its Spanish partners.
Earlier this year 9Live launched a similar window on Turkish web Euro D.
ProSiebenSat 1 also partners with Singapore-based media company Six-Six-Eight to produce and distribute call-in shows for broadcasters in Southeast Asia and has also launched 9Live formats in 22 Mideast countries.
In Germany, the 24-hour 9Live channel generates strong non-advertising revenue with its focus on interactive programming that relies on dial-up and mobile text business from viewers.







