Optimum, Lionsgate U.K. buy Elevation

Company to distrib duo's DVDs

By ADAM DAWTREY

CANNES -- Optimum Releasing, the British arm of StudioCanal, is teaming up with Lionsgate U.K. to acquire Elevation Sales, which will handle the U.K. sales and distribution of DVD product from both companies.

Optimum already uses Ele-vation as its DVD distrib. Lionsgate previously released its home entertainment slate via 20th Century Fox.

— Adam Dawtrey