Deluxe acquires Image Treasury
Company moves further into digital realm
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Acquisition includes Image Treasury's 14 employees, facilities in Seattle and Burbank, and the services of founder Andy Pratt, who becomes vice president, Digital Deluxe Media Film and Negative Services.
Pratt will report to Gray Ainsworth, senior vice president of operations at Deluxe Digital Media.
Pratt founded Image Treasury in response to studio archivists' discovery that master tapes of 1980s-era TV skeins were disintegrating. Company's offerings now include archiving, storage and "intelligent vault services" that let its clients, who include four studios, manage their libraries and sell trims and outs as stock footage.
Ainsworth told Variety that Image Treasury fills in a gap in Deluxe's workflow.
"All the services Deluxe has had in the past have been geared toward delivering the finished product," he said. "We've never had anything that focused on everything that was left over and finding ways for the studios to do something with that."
Image Treasury, he said, lets clients monetize that unused footage.
"There's a lot of stuff sitting there that has value. It's highly produced Hollywood content. In the digital world, you can do something with that, where before it was too cumbersome."
Ainsworth said that the acquisition advances Deluxe toward its goal of becoming a complete asset manager for content owners.
