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E! basks in 'Sunset Tan'

Cable network to bow nonscripted series

By JOSEF ADALIAN

E!'s new nonscripted series 'Sunset Tan' will shine a light on a Los Angeles tanning salon.

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E! is looking to fry the competition with "Sunset Tan," a nonscripted comic sudser set inside the world of a Los Angeles tanning salon.

Six-episode series will bow Monday, May 28, at 10:30 p.m., immediately following the premiere of the latest chapter in Paris Hilton/Nicole Richie saga "The Simple Life." Subsequent segs will air Sundays at 10:30 p.m.

"Sunset Tan" will follow the lives and loves of staffers and clients of the salon, both at work and off the job. E! describes the staffers/cast members as "unusual, colorful and somewhat dysfunctional."

Storylines for the first season of the show include twins who want to tan their names on their bodies; a dead person whose final wish was to be tan; and a Hawaiian Santa Claus looking to get bronzed.

Guest stars -- maybe George Hamilton? -- will also pop up during the first six segs, cabler said.

E! Studios is producing "Sunset Tan" in association with Intuitive Entertainment ("Blow Out"). Mechelle Collins and Kevin Dill will exec produce.