Bebo appoints Gambino

Fomer MTV exec joins social networking site

By GORDON MASSON

LONDON — Social networking website Bebo is continuing its push into music with the appointment of former MTV executive Angel Gambino, as VP Music.

Gambino was VP of commercial, strategy and digital media at MTV. Previous to that, she was the BBC’s controller of business development and emerging platforms.

Her new remit will be to forge alliances such as that signed last month between Bebo and online music store 7Digital to allow users to download songs. Bebo claims to have 31 million users worldwide and is hoping to take on rival site MySpace in the music arena by offering those users easy access to find, listen to and buy music through the Bebo platform.