Posted: Mon., Apr. 9, 2007, 7:00pm PT

Flektor lets users create

Service offers video, photo editing

New video and photo editing service Flektor is set to launch in the next few weeks in a bid to become the tool behind the millions of photos and videos being posted on social media sites and blogs.

Backed by financier and former MCA/Universal exec Skip Paul, videogame vets Jason Rubin and Andy Gavin and HBO vet Jason Kay, company provides a Web-based service allowing users to create complex photo slideshows or edit videos with the same kind of tools found in applications like Apple's iMovie.

But in a twist company hopes will make it a hit with users of sites such as MySpace, Flektor hosts the resulting products on its own servers and provides users with a code to embed the video or slideshow on their own pages.

Though it has yet to publicly launch, company is believed to be in talks with on- and offline media congloms about a potential partnership, investment or acquisition. Given its tools, Flektor would make an obvious partner for a company such as MySpace parent News Corp., Yahoo! or Viacom.

In 2004, Rubin and Gavin left Naughty Dog, the videogame development company they founded that was bought by Sony in 2001. Soon thereafter they connected with Paul, who worked with them at Universal's interactive division in the mid-'90s, and started work on Flektor along with Kay. The four are currently the only investors in the Netco.

"There's a robust desire in the social networking world for better visual communications," Paul said of Flektor, currently in beta. "We want to enable people to be proud of what they produce and distribute."

It will be competing with a variety of other online photo and video editing services, many of which are becoming increasingly MySpace- and blog-friendly.


TALKBACK:

Have an opinion about this article? Be the first to comment



Print Variety
Bookmark
Get Variety:
Variety Mobile Variety Digital Variety Home Delivery
Newsletter Signup:

Featured Jobs

Variety Real Estate