Discop plans regional conference
Event to focus on co-production deals
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DiscoPro will unspool Tuesday, June 19, on the eve of the upcoming Discop, which runs June 20-22 in Budapest.
The nonprofit National Assn. of Television Program Executives became Discop's joint partner two years ago and has injected new energy and initiatives into that foreign market. The first Discop took place in 1991.
In addition, the Eastern European region has of its own accord become more commercial, with broadcasters going after younger-skewing entertainment shows and advertisers gearing up to take advantage of consumers' growing spending power in the enlarged European Union zone. In short, they're spending more money to advertise on the small screen, and broadcasters' revenues are rising.
Panels and seminars during DiscoPro will tackle topics related to government and privately backed incentive packages available to stimulate pan-Euro co-productions in Central and Eastern Europe. Sessions will focus on various subsidies, loans and other incentives funded by the European Union and its affiliated programs as well as the impact of the Television Without Frontiers directive on European co-productions.
DiscoPro is open to all registered Discop attendees.
"With the recent expansion of the European Union, the proposed ascension of the Balkans to the EU, a booming (Central and Eastern Europe)-based TV industry and the recent revision of the Television Without Frontiers directive, the number of pan-European co-production deals involving Central and Eastern Europe will increase dramatically," Jucaud said. "There has never been a better time for a conference such as DiscoPro."
Organizers are planning to make the add-on event an annual adjunct to the main sales bazaar.
