Rice to top UA marketing
Executive departs Disney for new post
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Rice, who will report to UA chief exec Paula Wagner, will oversee all areas of the studio's marketing and publicity for theatrical release, homevideo and ancillary markets worldwide, as well as interact with MGM, the newly reborn studio's growing distribution arm.
Rice said his goal for UA is to be seen "as a studio that the top talent in Hollywood wants to make their movies with." He began his career at Disney in 1992 as head of marketing for the Buena Vista home entertainment division and moved into the feature realm in 1998 as prexy of marketing and publicity for October Films, a specialty unit of Universal Pictures.
A year later, he moved on to the brothers Weinstein, stepping in as president of marketing at Miramax.
